How to Promote Your Music on Spotify

 In Promotion

Do you want your music to get more plays on Spotify and get included in the biggest playlists? In this post we outline our entire Spotify marketing strategy that helps our artists get featured on all the big Spotify playlists, such as: Mint, Today’s Top Hits, New Music Friday and many more.

Spotify for Artists

With over 100 million passionate music fans around the world, Spotify is a great place to grow your audience. If you haven’t already, start by joining Spotify for Artists (just click Claim Your Profile at the top-right of this page) to promote your music, share your story, make your images reflect your latest look, dig into listener stats, and much more.

Get Playlisted

Playlists have now become one of the most important avenues for music promotion. Getting your music on to a powerful playlist can generate thousands of plays for your music on Spotify.

There are three separate categories based on who’s created the playlist:

  • Spotify Official
  • Major Playlisters
  • Independent Playlisters

Spotify Official
Have a new release coming up? Before it drops, use Spotify for Artists to submit a song to Spotify. Once submitted, the song is included in a tool that Spotify’s editorial team can filter through and pick from for their playlists. Learn more about submitting a song for playlist consideration.

Pro Tip: The Spotify editorial team that curate the main playlists on the platform pay attention to the ‘buzz’ around a track, if your music is being featured on Blogs or on independent playlists you are much more likely to be added to the big playlists.

Major Playlisters
Respectively they are Digster (Universal), FILTR (SONY), and Topsify (Warner). All three companies have a major presence on Spotify using a similar setup that Spotify has. The reason that all three majors have their own playlisting companies is fairly simple. It allows them another vehicle to push records on the platform without having to rely on Spotify curators.

Independent Playlisters
There are thousands of playlists which have been created by regular Spotify users which you can target. These playlists can be defined as any playlist made by any non-Spotify or non-major label playlister on Spotify.

We encourage you to constantly check in on independent playlists and playlisters that cater to playlists that fall within your sound. Try and run regular searches using a variety of related search terms and jot down the names and playlist links into your PR database.

Contact Playlist Curators

Often, curators who are open to receiving pitches will specify the contact method they prefer right in the description of their playlist. If so, use that method! Always respect the curator’s wishes when it comes to making that initial contact. Many playlist owners even create dedicated submission forms to accept playlist submissions, which makes the process convenient for both the artist and the curator.

If the curator hasn’t specified any particular contact method and there’s no submission form available, then it’s up to you to choose an appropriate contact method. Many curators connect their Spotify accounts to Facebook, and therefore expect to be pitched via Facebook Messenger. Other possible contact methods can include direct messaging via Instagram or Twitter, Snapchat, etc.

Social Sharing

Direct your existing fanbase on Facebook, Twitter, Instagram and your email database to drive traffic to your music on Spotify. There are also several groups on Facebook where people share their own music and offer feedback to others. You can also use your Soundcloud to drive traffic directly to Spotify.

It’s simple to share your music on all your social channels. You can copy song, album, or playlist links right into status fields in Facebook. And when you share a Spotify song link on Twitter, it creates a custom, playable audiocard—so fans can play the song right there.

Spotify Codes

Spotify has recently launched a big new feature, ‘Spotify Codes’. With Spotify Codes you can now share scannable, QR-type, codes which link to tracks or playlists on Spotify. It’s a unique way to share that can be used almost anywhere and as easy as taking a picture. Learn how to share with Spotify Codes and check out the FAQ for more help.

Spotify Ad Studio

Spotify Ad Studio provides the tools you need to create and manage audio campaigns in minutes, with flexible options for different sized budgets. Even if you’ve never made an audio ad before, Spotify Ad Studio makes it easy — simply share a script, pick a background track, then receive a fully-produced audio ad to review, complete with a recorded voiceover.

Ready to make your first ad? Get started here.

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